Making regulated products worth staying with.
For 8+ years I've worked inside regulated digital products, across banking, fintech, and beyond, as a product designer, CX leader, and UX strategist. Embedded in the teams doing the work, not advising from the outside with a template.
Regulated products live with a hard tension. They have to satisfy compliance, risk, and legacy systems, and still feel effortless to the person on the other side. When that balance slips, clients rarely complain. They quietly leave.
That is where I work. I turn client experience into retention: finding where trust breaks, where friction quietly costs them, and where a sharper experience turns a first-time client into one who stays.
Senior, embedded, and focused
on what actually ships.
I don't hand over decks that gather dust. Every engagement gives you the frameworks, insight, and fixes your team can use straight away.
Audits in 2 to 4 weeks, focused sessions within days. You get insight while it still matters, not a quarter later.
You get prioritised fixes and clear next steps, not a hundred-slide deck and vague recommendations.
Every deliverable is shaped around your team's capacity. If you can't ship it, I won't recommend it.
Compliance, onboarding friction, trust signals. I know what makes experience in a regulated product different, and harder.
Retainers are built around outcomes, not tracked time. We agree what success looks like, then work back from there.
I'm here to make your team better at client experience, not dependent on me. Every engagement includes knowledge transfer.
Find me elsewhere
I write about client experience, retention, and lessons from building regulated digital products.